So we’re midway through the School Holidays.

If your family is anything like mine, you’ll be forking out for day trips, ice-creams and McDonald’s not to mention being ripped off by holiday companies because this is the only time that you can actually go on holiday without being chastised by the school head mistress for taking holidays in term time!!

And as if all that wasn’t enough, the day soon arrives when you have to buy the dreaded new school uniform. Fortunately, plenty of shops out there offer cheap uniform options so it’s not as hideously expensive as it was.

The big spend for me though, is shoes. I have bought cheap shoes in the past, but it’s a false economy. They barely last more than a few weeks, so I often end up spending more over the course of a year than I would if I’d paid more in the first place.

It got me thinking why shoe shops don’t do back to school deals. I have three boys and it would be a big saving for me of shoe shops offered something like buy one get one half price of if the big brands produced famous footwear coupons.

Having worked in the fashion industry, I know what a huge mark-up retailers place on shoes and clothes, so I’m sure they could absorb.

a little money off here and there and it would be of huge benefit to harassed, cash strapped mums like me.